Tony Doronin, CEO of Overgear, talked about the process of designing, prototyping, and manufacturing the first product of his team.
In the introduction it would be appropriate to note, that over the past decade, playing games has become an important part of many peoples’ lives, including more than Two Billion people in the world.
At the same time, the games themselves are becoming more and more skill-demanding and time-consuming.
In 2018 we launched the revolutionary Overgear marketplace for gaming services and valuables.
At Overgear, we do our best to help players achieve their gaming goals and to have the best experience in their favorite online titles.
In the past three years, over Fifty Thousand Gamers have become our clients.
Our total revenue has exceeded Twelve Million Dollars.
We have already attracted investments from one of the largest funds in Eastern Europe.
And now we’ve set an ambitious goal to increase our revenue more than fivefold over the next two years. We will also continue to create other services that improve the gaming experience for millions of gamers worldwide.
So, to tell about manufacturing the first product of the team:
It was the most challenging launch for all of us. We were super motivated and hyped. As it usually happens, overly motivated people tend to make mistakes. I think our biggest one was that we failed to sync our vision into a single MVP.
One of the difficulties regarding our MVP preparation and launch was that we did not have any real competitors. We had no one to look at to assess whether our results were good or not, to analyze how others were working. We had to experiment and create new rules.
An important point, which few people think about at the start of a business, is the contacts of your first customers. Sometimes they are more important than sales. We all know about MVP principles, about possible problems at this stage.
MVP has some advantages that allow you to:
- Confirm the viability of an idea and test hypotheses using real data;
- Identify trends that can be used in the development of the full version of the product;
- Reduce the risk of major financial losses in the event of a failed product release;
- Reduce the development cost by prioritizing important features and identifying unclaimed features;
- Speed up error detection and internal product testing;
- Build a user base before a full-scale launch.
What points of low-code are already working?
A Telegram Bot for auction orders. — A manager publishes an order, the bot collects orders and prices, issues a list to the manager, gives the manager the opportunity to choose an executor for the order, and informs the selected executor of the details so that they can start processing the order.
Automated charts (Google Sheets CRM). All orders are uploaded from the website and divided into sheets and categories. We collect the data for the last 7 days. It was implemented on Salesforce.
Some advantages of low-code are:
- Low-code solutions help simplify application development with minimal use of manual code;
- Focuses on internal business processes;
- Requires a minimum of specific knowledge in the field of IT with maximum flexibility.
Important: Low-code is not a substitute for full-fledged development. It is an excellent auxiliary tool that allows you to create the necessary functions quickly without losing profit.
